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Myanmar little monk reading book outside monastery

Google搜索结果下怎么有更多链接? 经常使用Google的人,一定对下面这情况并不陌生:可能搜索某一关键词的时候,会发现排在第一名的结果除了正常的显示标题,描述和网址之外,下面还可能会以链接的方式列出几个该网站其他页面的标题。这种情况下,第1名在google显示的位置范围差不多是第2名的二倍,更加吸引注意和彰显行业至尊地位。 图一: 搜索“心理咨询”,中国心理咨询网的表现。 图二: 搜索“商标注册”,中国注册商标在线的表现。 这种情况在google以前出现了很久,但似乎最近才从google的站长帮助中心得到了比较详细的解释: “ The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for. We only show Sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good Sitelinks, or we don’t think that the Sitelinks for your site are relevant for the user’s query, we won’t show them. At the moment, Sitelinks are completely automated. We’re always working to improve our Sitelinks algorithms, and we may incorporate webmaster input in the future. ” 中文意思如下: “ 显示在有些网站的搜索结果下面的链接,我们把它叫做站内链接(Sitelinks),这些连接是为了帮助用户更好地访问你的站点。我们的系统通过分析网站的链接结构,来发现这种快捷方式,以帮助用户接省时间、更迅速地找到他们想找的东西的。 只有当我们觉得这些站内连接对我们的用户非常有价值的时候我们才会把他显示出来。如果你网站的结构不能让我们的算法找出高质量的站内链接,或者我们认为这些链接跟我们的用户搜索请求并不相关的时候,我们也不会把它们显示出来。 目前,站内链接完全是机器自动生成的,我们也一直在致力于提高我们的站内链接算法,将来我们可能会让我们的广大网站管理员参与进来。” (备注:Sitelinks是google造的一个词,暂无规范的中文译法,石头本想直接将其译成“网站链接”,但似乎“站内链接”更能容易理解。至于如何优化,以更适合Google sitelinks,目前仍在观察实践中。)
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